Schema with Variations: International Layout Standards and Local Text/Image Idioms in Illustrated Journals between 1850 and 1880 (SP 4)

Summary

By the end of the 1850s, cliché-based illustration printing had already become rare in journals, with  the  upshot  that  international,  xylographically  illustrated journals  no  longer  had  a  uniform visual or thematic style. This project traces this transformation in textual and pictorial design and follows the history of journal illustration beyond the 1830s and 1840s into the last quarter of the 19th century.

The  project’s  premise  is  that  the  verbal  and  visual  differentiation  that  it  investigates  in English, French, and German journals, following the pattern of examples such as the Illustrated London  News,  takes place  on the  basis  of a text-image syntax that is  markedly  different  from the  syntax  prevalent  in  the  first  half  of  the  century.  The  project  reconstructs  a  fundamental feature of this new means of generating meaning through  the composition of  illustrations and typography, namely that, from the 1860s at the latest, a relatively small number of established international layout patterns came to regulate the visual design of the illustrated journal (double) page  (spread). The project  will  show  that it is  through particular variations  on these  schemas that individual illustrated periodicals came to assert themselves as sites of negotiation in which local verbal and visual idioms emerged against the backdrop of an international layout transfer process.

The project develops a nuanced catalogue of the layout schemas common in journals such as  the Illustrated London News by  around 1865. It reconstructs their emergence in the  1850s and assesses their temporal, local,  quantitative, and thematic usage between 1850  and 1880. Building  on  these  analyses,  close  readings  will  examine  various  forms  of  semanticisation  of these  layout  patterns  and  their  function  as  implicit  instruments  of  communication  facilitating close  interaction  between  text  and  image  elements,  even  in  cases of thematic  heterogeneity and  spatial distance.  These  case  studies  focus  on  how  variations  in mise en page practices highlight  the  specific  qualities  of  illustrated  journals  in  contemporary  image  media  constellations—how,  for  example,  they  relate  different  modes  of  image  production  to  xylographic capacities  of  journals.  In  addition  to  considering  how  the  dynamics  of  woodcut  subjects  is emphasised  over static photographic subjects by means of (double)  page  layouts, the  project also explores how the weekly illustrated newspaper, as a generic format with affinities with both daily  newspapers  and  illustrated  books,  plays  host  to  a  tension  between  ephemerality  and persistence through the variation of illustrated layout schemas. This tension will be examined by way of the theme of ›war‹ which plays a central role in the study. The theme makes it possible to show the  possibilities and  limits of the  new text-image  syntax  of illustrated journals as  they attempt  to  strike a balance between the topicality of the  daily newspaper  and the prestigious commemorative culture of illustrated books.